Photo: mkhmarketing/Flickr

You may think you are a social media expert, having been on Facebook and Twitter for a long time, playing around with Tumblr, Pinterest, Instagram and Vine. However, when it comes to using social media for work, there are skills and tricks you might still need to know.

Networking on social media

Social media is not just a place to communicate with friends, pursue trends and keep up with the latest news. In fact, it could be a good way to network with professionals. On Linkedin, CEOs and HR reps might be only one connection or two away from you. However, you might be unaware of the tricks to connect with them.

In fact, you don’t need to be actually connected with them to reach them. A paid function called InMail enables you to send emails to anyone on this platform. Well, just imagine sending pitches directly to big fish such as Richard Branson, Bill Gates and Deepak Chopra.

Watch your grammar and style

Everything you write on your social media accounts can represent your company, so be careful with the grammar and style. It might not be necessary for you to stick with AP style on social media like most journalists do, but do make sure there are no misspellings and errors. To avoid errors, you can try typing out the words in a Word document and then copy and paste them to your social media sites.

Using social media to save time

With all those fancy social media sites out there, being social-media savvy might include visiting one’s Facebook page while browsing through tweets, Instagramming photos and pinning engaging topics. It seems social media is very time-consuming, but the trick here is how to use it to help you save time at work. Services like Yammer , which is an internal social network tool, enable you to form work groups and communicate with your co-workers on message boards.

Integrating different platforms

You might be an Instagram guru or have a large number of followers on Twitter. But the real skill is to understand the niche of each and know how to integrate their different features. Eye-catching images on visual sites such as Youtube and Instagram can be embedded into Twitter and Facebook to promote your company’s products as well as enhance your professional online presence.

Know when to hit the delete button

Please do remember social media are public platforms. What you write, comment and suggest there can easily get back to your bosses. This is a simple point but easy to forget. Be careful with offensive statements related to race, ethnicity, sexuality and gender. They can be dangerous enough to get you out of a job.

Talk Back:

Which one of the skills is most useful for you? Share in the comments below.

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