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Editor's Letter: Why Didn't I Think of That?

Vox features some great ideas that turned into crazy creations

Vox staff

Kurt Woock

March 22, 2012 | 12:00 a.m. CST

Talent without creativity shows skill but is rarely memorable (think karaoke). Creativity without talent is usually a mess (think kindergarten). Sometimes it’s hard to get the two in the same room together, but when everything clicks, cool things happen.

This week’s Vox features some crazy creations. None are earth-shattering ideas, but each will leave you saying, “Obviously! Why didn’t I think of that?”

Take, for example, the fried buttermilk cake at 44 Stone Public House. Deep-frying food might seem like cheating when it comes to making something everybody will enjoy, but like sliced bread, it’s only obvious in retrospect.

Then, there’s the crazy mash-up category. Read about the people who figured out that because so many people lack motivation when it comes to exercising, and because so many people are fascinated by zombies, combining the two makes perfect sense. Zombies, Run! might not make as much money as the bestselling mash-up, Snuggies, but the app would certainly make for better commercials.

Other stories this week show a band that’s busy mixing genres, a man who wants to redo the way Columbia tailgates and talented professional dancers getting creative while teaching Missouri stars and, in our cover story, even you.

Coming up with a good idea isn’t always about making the next best-selling, million-dollar product. Sometimes, coming up with something interesting is just a test to see if you can.

And if you get stuck, just deep-fry something. Everyone will love it.

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